Parikrma

The client we´re going to serve is Parikrma. They are a great organization with very professional people running them. Today we sat down with Vivek, their head of marketing, and talked with him about the foundation, our Statement of Work and the approach. Vivek explained that Parikrma is approaching education from a new angle, where the starting point is the way they would have liked to have had their own education. It resulted in a comprehensive model where they educate kids from kindergarten through to college and even arrange jobs for them (they call this the end 2 end model (e2e)). They try to prepare the kids for live in our complex world not only by education, but also by teaching them arts, science and sports. Moreover, Parikrma takes care of pillars that each contribute to the child´s welfare: Health care, Nutrition, Community (Family) and of course Education.
To understand more about the foundation, see this inspiring TED speech of Shukla.
Shukla, the founder, told us that as of now Matt and I are part of the Parikrma family, which felt really good. Tomorrow we´re going to get ´immersed´ in Parikrma, starting of with 2 days of playing with and talking to the kids.

Here´s a movie I shot of there Annual day.